SIDEWINDER LURES SEA ANGLER REVIEW 4
Sidewinder Locks on to Target
Sidewinder lures are designed and distributed exclusively by Kiddy Wholesale Ltd in the UK.
Established in 1995, Kiddy remains a family-owned business and one of the leading independent suppliers of sea fishing tackle based in the UK. Over 50 years of experience in the sea fishing tackle industry have helped the firm create this range of killer lures designed exclusively for the sea angler.
Dave Kiddy, managing director of the firm, said: ” We only supply our range of Sidewinder products through bona fide retail outlets that we believe are the lifeblood of the fishing trade.
“We do not sell direct and promote our partners vigorously. “We are looking for potential distributors in Europe – and further afield. We feel that our Sidewinder lures are a truly global fish catcher.”
All Sidewinder lures are subject to extensive testing on board Kiddy’s sponsored boats – ‘Dartangler’ fishing out of Dartmouth and ‘Fishybizness’ out of Torquay. Based on England’s south Devon coastline with its wealth of inshore species and clear water, the company has concentrated it’s efforts to come up with a range of lures that not only look the part but actually work as well as real baitfish.
“Our constant product development wouldn’t be possible without feedback from real anglers and we welcome that on our range of lures through the ‘contact us’ section on our website. “With your help we can truly make Sidewinders better than bait!” said David.