Sidewinder Lures are designed and distributed exclusively by Kiddy Wholesale Ltd. Established in 1955, they are still a family owned business and one of the leading independent suppliers of sea fishing tackle based in the United Kingdom. Over 50 years of experience in the sea tackle industry have helped them create this range of killer lures and tackle designed exclusively for the sea angler.
Kiddy wholesale only supply their range of Sidewinder products through bona fide retail outlets who they believe are the lifeblood of the fishing trade, they do not sell direct.
In common with many tackle firms these days the manufacture of Sidewinder lures is through their partner factory in the far east. However all research, product design and development testing is still carried out here in South Devon using expert local commercial line anglers. Their years of combined knowledge has led Kiddy to create a range of lures that we think are unbeatable in todays marketplace.
All Sidewinder lures are subject to extensive testing on board their two sponsored boats, Dartangler fishing out of Dartmouth and Fishybizness out of Torquay. It is along the south Devon coastline, with its wealth of inshore species and clear water that they have concentrated their efforts to come up with a range of lures that not only look the part but actually work as well as real baitfish.
Interview from Totally Awesome Fishing with Dave Kiddy of Sidewinder Lures.